Branding, Logo and Corporate Identity

Your brand tells the world who you are, and what you do.

A brand is the identity of a specific product, service or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. And in the context of your online presence and your web properties.

It is not unusual for a company to take their eye off of the prize during the branding process. As this happens, visitors and potential customers become challenged to see the real value of your offer. Your brand’s message will either make or break the success of your website.

A well defined brand and corporate identity articulates the value proposition of the company and each of its business units (products and services) in a way that is consistent, relevant and easily digested. The process for building a great brand and messaging strategy must include; identifying viable target audiences, assigning key drivers that influence buying decisions within each audience, and taking into consideration existing competitive market forces.

Our focus covers the following items of relevancy:

• Goals and objectives defined
• Interactive discussion to uncover key elements that define the brand
• Who are you? What do you do? Why does it matter?
• Definition of Market Space
• Audiences served
• Customer Need States and how your service(s) satisfy them
• Competitive position and differentiation
• Company culture, history and personality
• Brand Identity Established

The end result is to establish the platform from which your company can consistently articulate your messages (and offer) which resonates with prospects and customers throughout your online marketing and sales efforts.

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