Web Design & Development

The online universe has spoken; content is not the only thing…it’s everything!

Web content development is the process of researching, writing, gathering, organizing and editing all the relevant information for your website and online properties. Web site content may consist of text, graphics, pictures, movies and other digital assets. Whatever your needs may consist of, we will deliver your message to your audience using a “keyword dense” approach, helping you to grow your rankings and stay ahead of the complexities of the search engine algorithms.

The single biggest oversight companies make with their websites is the lack of weight towards its message and  keywords density; this is where our expertise and experience will pilot your project to success. We understand the need to separate your ego (what you think or feel you want for your message) from the plan (what is actually in the best interest of the site’s goals).  The fact of procuring content for your web site is not the same as writing a monthly newsletter or an advertisement. Let us explain further.

To write effective web site content you must be:

1. Appealing – if you cannot get your visitors attention (in 7 seconds or less), people will leave your site. You must grab their attention and raise the vibrations of the message very quickly.
2. To the point – most people have short attention spans; make your message simple. Redundant, repetitive wording is a killer! Focus on the objective (getting their attention to initiate contact).
3. Contrast & Systematize – your web sites visitors become impatient with story-type narrative and monotonous description. What they really want is to be able to control the level of detail: when they find a topic of real interest, they read more. And want more.
4. Keyword Dense – by developing abundance of content, you’ll make your site attractive to the search engines. To finish the job, you need to ensure that your content incorporates the keywords/phrases your market uses when looking for your type of product/service.

The base initiative is driving your web ranking through SEO (search engine optimization). With the recent gossip that directory submissions of a website are now pointless for SEO, it is more important than ever to focus on your content. This means you need to keep your visitors intrigued with what's written on your site, while procuring content which will increase your web sites web ranking and gain your visibility.

The ability to write good copy comes from the understanding of the way we humans look at what's in front of us. By collaborating as a team, we will relieve the pressure of having to juxtapose your initial web site content. Our copyright team is able to work off of any baseline, research your vertical and combine optimized keywords for organic visibility, and effective message and a web site that keeps visitors wanting more.

For these reasons (and many others) this is why Sales1Boston Interactive offers a full content development service. Our professional writers (with degree’s in this stuff) can take your core material and turn it into persuasive website content that operates concurrently with our search engine marketing initiatives. We’ve done this for hundreds of clients over the years.

request a meeting